Accessibility & Inclusive Marketing Accessibility and inclusive marketing ensure campaigns reach and resonate with everyone, regardless of ability, identity, or background. Accessibility focuses on compliance with standards, making websites navigable for users with disabilities—think screen reader compatibility, alt text for images, or keyboard-friendly designs. Inclusive marketing goes broader, representing diverse races, genders, ages, and cultures in campaigns while avoiding stereotypes. At Dalma Media, we believe great marketing should include everyone. Accessibility and inclusivity aren’t just checkboxes—they’re essential strategies for expanding reach, fostering loyalty, and building a brand that truly reflects the world we live in. Get in Touch Accessibility starts with the fundamentals: making digital experiences usable by everyone, including people with disabilities. We ensure compliance with WCAG standards, incorporating alt text for images, keyboard navigation, screen reader compatibility, sufficient colour contrast, and other best practices to make your content fully navigable. But we don’t stop at technical compliance. Inclusive marketing takes a human-centred approach—showcasing diversity across race, gender identity, age, ability, and more. We cast diverse talent, test messaging for cultural sensitivity, and design with intention to avoid stereotypes or tokenism. Content formats matter too. We create videos with captions, audio descriptions, or transcripts. We also develop accessible collateral such as braille materials or readable PDFs, helping brands reach more people across different abilities and needs. The payoff is real. Around 15% of the global population lives with a disability, and consumers today actively support brands that reflect their values. Inclusive campaigns drive deeper emotional connections and long-term loyalty. We guide brands through the nuances of representation—making sure it’s authentic, aligned with brand identity, and legally compliant. With the right strategy, inclusivity becomes a powerful differentiator that builds both reputation and revenue. Features & Benefits Website Accessibility Ensure websites comply with WCAG standards and are navigable for all users. Inclusive Representation Feature diverse people and stories that reflect real-world demographics. Accessible Content Formats Provide captions, alt text, transcripts, and braille formats to increase usability. Cultural Sensitivity Testing Review messaging for relevance, respect, and emotional resonance. Improved Legal Compliance Reduce risk by meeting accessibility laws and inclusion standards. Broader Audience Reach Connect with often-overlooked demographics and drive inclusive brand loyalty. What is involved? Website Accessibility: Adhering to WCAG standards (e.g., alt text, keyboard navigation). Inclusive Content: Representing diverse races, genders, ages, and abilities in campaigns. Accessible Formats: Offering captions, audio descriptions, or braille for content. Cultural Sensitivity: Avoiding stereotypes and ensuring messaging resonates universally. Get Started with Accessibility & Inclusive Marketing Our goal is to reach broader audiences, comply with regulations, and build an inclusive brand image. Get in Touch
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Search Engine Optimization (SEO) SEO is the long game of digital visibility, helping websites climb search engine rankings without paying for ads. We tackle it holistically: keyword research uncovers terms users search, from broad (“shoes”) to long-tail (“best running shoes for flat feet”). On-page SEO optimises content, meta descriptions, and images, while off-page builds authority through backlinks from reputable sites. Get in Touch At Dalma Media, we turn clicks into conversions through strategic, data-driven optimisation. CRO isn’t about driving more traffic—it’s about making the most of the traffic you already have. We start by analysing how users interact with your site using tools like heat maps, scroll tracking, and session replays to uncover where they get stuck or drop off. Technical SEO ensures sites are fast, mobile-friendly, and crawlable, addressing issues like broken links or duplicate content. Local SEO is vital for brick-and-mortar businesses. We optimise for conversational queries (“Where’s a gym near me?”) and focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to rank higher. Organic traffic is free and sustainable—but it requires patience and technical finesse, making agency expertise critical. Features & Benefits Improved Site Performance Faster, mobile-optimised sites enhance rankings and user satisfaction. Trust & Authority Building Establish credibility through quality backlinks and E-E-A-T principles. Actionable Insights Monitor rankings, crawl errors, and traffic patterns to guide strategy. Holistic Strategy Blend on-page, off-page, technical, and local SEO for a full-spectrum approach. Sustainable Traffic Growth Generate lasting organic traffic without the cost of paid ads. Enhanced Local Visibility Attract nearby customers with optimised local listings and content. What is involved? Keyword Research: Identifying high-traffic, low-competition keywords relevant to the business. On-Page SEO: Optimising content, meta tags, headers, URLs, and images for target keywords. Off-Page SEO: Building authoritative backlinks from reputable sites and managing online profiles. Technical SEO: Improving site speed, mobile-friendliness, crawlability, and security. Local SEO: Targeting location-based searches (e.g., “coffee shop near me”) with localised content and listings. Get Started with SEO Our goal is to drive organic traffic, improve search rankings, and increase brand visibility without relying on paid ads. Get in Touch
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Social Media Marketing Social media marketing is about crafting a brand’s voice in the digital town square, where billions scroll daily. We manage profiles on platforms like Instagram, TikTok, LinkedIn, and Twitter, creating content that sparks engagement—think witty posts, viral videos, or interactive stories.We don’t just post and pray; we strategise, aligning content with brand goals and audience preferences. This might mean producing polished LinkedIn articles for B2B clients or raw, behind-the-scenes TikTok clips for Gen Z-focused brands. Get in Touch At Dalma, we amplify your voice across platforms that matter—Instagram, TikTok, LinkedIn, Facebook, and Twitter. From concept to content, we develop platform-specific campaigns that connect with real people in real time. Whether it’s creating scroll-stopping visuals or producing stories and reels that encourage interaction, every piece of content is guided by strategy. Paid social campaigns further supercharge reach. With options to target by age, interests, behaviors, or even lookalike audiences, your budget is spent with laser precision. We constantly monitor trends and platform changes to keep your strategy relevant and fresh. Community management plays a major role: we respond to comments, manage DMs, and turn casual followers into loyal fans. Data is our compass—engagement rates, reach, follower growth, and sentiment inform our next move. Our mission is to turn your social presence into a dynamic growth engine. Social media is ever-evolving, but with the right strategy and creative execution, it becomes one of the most powerful tools in the digital marketing arsenal. Features & Benefits Platform-Specific Content Tailored posts and campaigns crafted to suit each platform’s unique audience and tone. Engagement Growth Build a loyal following by sparking conversations and encouraging interaction. Paid Social Amplification Boost visibility with highly targeted ad campaigns across key demographics. Real-Time Strategy Agile content calendars adapt to trends, news cycles, and audience behavior. Community Management Active monitoring and engagement to nurture followers and maintain brand voice. Insight-Driven Refinement Use data and analytics to continually improve content and engagement strategy. What is involved? Platform Management: Managing a brand’s presence on Instagram, TikTok, Facebook, LinkedIn, and Twitter. Content Creation: Designing posts, stories, reels, and videos aligned with brand voice. Ad Campaigns: Running targeted ads to boost reach or conversions. Community Engagement: Responding to comments, DMs, and fostering user interaction. Strategy Development: Planning content calendars and aligning posts with marketing goals. Analytics: Tracking engagement, reach, and follower growth. Get Started with Social Media Marketing With 4.9 billion global social media users, it’s a key channel for reaching audiences.Our goal is to build brand awareness, engage audiences, and drive conversions through authentic, platform-specific content. Get in Touch
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SMS & Messenger Marketing SMS & Messenger Marketing is the digital equivalent of a whisper in the customer’s ear—personal, urgent, and remarkably effective. It’s a high-ROI channel due to its immediacy and high open rates, this service is vital for hyper-targeted, real-time communication. We harness this channel to deliver micro-messages that cut through the noise of crowded inboxes or social feeds. It’s a delicate dance: texts must be short, punchy, and timed perfectly, whether it’s a “Flash sale ends tonight!” alert or a “Your appointment’s tomorrow” reminder. The process starts with building compliant opt-in lists. Segmentation takes it further, tailoring texts to user habits. Get in Touch The real power lies in automation and personalisation. We use our platforms to trigger messages based on triggers—like a user browsing sneakers online, then getting a WhatsApp nudge with a 10% off code. Cultural differences matter, too; WhatsApp dominates in Latin America and Europe, while SMS rules in the U.S. We must also navigate privacy laws, ensuring clear consent and easy opt-outs. Features & Benefits Instant Engagement Achieve high open rates with real-time messaging. Hyper-Personalisation Send behaviour-based offers and reminders that resonate. Cross-Platform Reach Communicate via SMS, WhatsApp, or Messenger based on region and user preference. Regulatory Compliance Build trust by respecting opt-ins and privacy laws. Conversion Boosters Drive quick sales with flash alerts and time-sensitive offers. Automation at Scale Trigger campaigns based on user actions and lifecycle events. What is involved? Audience Segmentation: Using CRM data to target specific groups Message Creation: Crafting concise, compelling messages Channel Selection: Choosing SMS for alerts or Messenger for interactive features Automation: Triggering messages based on actions (e.g., abandoned cart reminders) Compliance: Ensuring opt-in consent and adherence to regulations Tracking: Monitoring open rates, click rates, and conversions to optimise campaigns Get Started with SMS & Messenger Marketing Our goal is to deliver real-time, personalised messages that cut through digital noise, drive immediate action, and build lasting customer relationships Get in Touch
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Reputation Marketing Reputation management is about shaping how the world sees a brand, especially in the unforgiving digital age. We monitor online chatter—reviews, social mentions, news—using our tools to catch sentiment shifts early. We also encourage positive reviews on platforms like Google, respond to negative feedback with professionalism, and promote favorable content to bury bad press. At Dalma Media, we understand that reputation is everything. A single review, tweet, or article can influence public perception in seconds. That’s why we take a comprehensive, proactive approach to reputation management—balancing real-time responses with long-term image building. Get in Touch We use advanced monitoring tools to track what’s being said about your brand across reviews, social media, forums, and news sites. This allows us to detect sentiment trends and respond before they snowball into crises. When issues arise, we engage with professionalism—responding to negative reviews or social comments in a way that protects your brand’s integrity while showing responsiveness and care. Simultaneously, we encourage satisfied customers to leave positive reviews, improving your overall rating on platforms like Google and Trustpilot. For more serious PR challenges, we execute crisis management strategies that are swift, transparent, and aligned with your brand voice. But we don’t just react—we build long-term buffers through thought leadership content, corporate social responsibility (CSR) initiatives, and strategic SEO to promote positive stories and push down negative results. We’re also tuned into the new frontiers of reputation—emerging platforms, niche communities, and shifting cultural narratives. By staying vigilant and strategic, we help brands remain resilient and trusted in a world where perception can change in an instant. Features & Benefits Real-Time Monitoring Track brand mentions across social media, reviews, blogs, and news in real time. Positive Review Generation Encourage satisfied customers to leave glowing feedback across key platforms. Strategic Crisis Response Handle negative press or PR issues swiftly and professionally. Search Result Management Promote favorable content to push down negative search results. Sentiment Analysis Identify trends in public opinion before they impact your reputation. Long-Term Image Building Leverage thought leadership and CSR campaigns to reinforce trust and authority. What is involved? Perception Management: Monitoring and shaping a brand’s public perception online and offline. Review Management: Encouraging positive reviews and addressing negative ones on platforms. Crisis Management: Responding to PR issues or negative publicity with strategic communication. Online Monitoring: Tracking brand mentions across social media, forums, and news. Content Strategy: Promoting positive stories to bury negative search results. Get Started with Reputation Marketing Our goal is to build and maintain a positive brand image to foster trust and loyalty. Get in Touch
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Pay-Per-Click-Advertising (PPC) Pay-Per-Click Advertising (PPC) PPC is the rocket fuel of digital marketing, delivering instant visibility in a crowded online landscape. We orchestrate campaigns on many different platforms or social media ad networks, where businesses pay only when users click their ads. The magic lies in precision targeting: We analyse audience data to pinpoint demographics, interests, or even specific search queries, ensuring ads reach the right people at the right time. Get in Touch At Dalma Media we craft compelling advertising, design eye-catching visuals, and build landing pages that convert clicks into actions—whether that’s a purchase, sign-up, or inquiry. Beyond setup, PPC requires constant optimisation. We tweak bids, refine keywords, and test ad variations to lower costs and boost ROI. Retargeting is a game-changer, re-engaging users who visited a site but didn’t act, often with personalised ads that nudge them back. Our tools use machine learning to predict user behaviour, automating bid adjustments for maximum efficiency. We also navigate privacy challenges, adapting to cookie-less tracking by leveraging first-party data and contextual targeting. PPC’s strength is its measurability—every click, impression, and conversion is trackable, making it ideal for businesses needing quick wins. However, it demands expertise to avoid burning budgets on poorly targeted campaigns, which is why experience is invaluable for balancing scale and efficiency. Features & Benefits Precision Targeting Reach the right audience using detailed data on behavior, location, and interests. High-Converting Ads Engaging ad copy, visuals, and landing pages designed to drive real action. Full Transparency & Reporting Track every click, impression, and conversion with clear performance insights. AI Driven Optimizations Machine learning automates bids and improves performance in real time. Adapted to Privacy Changes Future-proof campaigns using first-party data and contextual targeting solutions. Retargeting Capabilities Re-engage visitors with personalized ads that bring them back to convert. What is involved? Campaign Setup: Targeting specific keywords, demographics, locations, or interests. Ad Creation: Writing compelling copy, designing visuals, and creating landing pages. Bid Management: Optimising bids using manual or AI-driven strategies. Tracking & Optimisation: Monitoring metrics like click-through rate (CTR), cost-per-click (CPC), and conversions, then refining campaigns. Retargeting: Serving ads to users who visited a site but didn’t convert. Our Goal is to drive immediate, targeted traffic to websites or landing pages, generating leads, sales, or brand awareness with measurable ROI. Get Started with PPC Partner with us to unlock innovative solutions that drive growth, boost performance, and future-proof your success. Get in Touch
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Omni Channel Marketing Omnichannel marketing creates a seamless customer experience across every touchpoint—web, app, email, social, in-store, even chatbots.We map customer journeys, identifying key moments (e.g., browsing, purchase, post-sale support) and ensuring consistent messaging and branding.We integrate channels using CRMs or automation platforms, so a user who browses a product on a website might get a follow-up email or retargeted ad. At Dalma Media, we specialise in building fluid, consistent brand experiences across all customer touchpoints. Omnichannel marketing isn’t just about being present everywhere—it’s about making those touchpoints feel connected, intelligent, and purposeful. Get in Touch We begin by mapping customer journeys—tracking how users move between discovery, engagement, purchase, and post-sale support. This helps us identify opportunities to reinforce messaging, reduce friction, and personalise interactions at every stage. Whether someone is browsing your site on mobile, engaging with a social ad, receiving an email, or walking into a store, the experience should feel unified. We use CRM systems and marketing automation tools to orchestrate these moments, enabling real-time responsiveness—for example, triggering abandoned cart emails or personalised product recommendations. Data is key. We personalise communications based on customer behaviours, preferences, and past purchases, while also incorporating zero-party data (information users choose to share) like quiz results or profile inputs. This is especially important as privacy standards move away from third-party cookies. Analytics provide insight into how each channel performs individually and as part of the larger ecosystem. We constantly test, measure, and adjust to keep the experience optimised. The benefit? A brand experience that “just works”—feeling natural, intuitive, and aligned across devices and platforms. With 73% of consumers switching devices mid-purchase, this isn’t optional—it’s expected. Omnichannel strategy is what makes that experience seamless. Features & Benefits Integrated Automation Use CRMs and marketing tools to trigger campaigns across platforms. Zero-Party Data Utilisation Leverage customer-shared data for privacy-compliant personalisation. Analytics & Optimisation Track performance across channels to fine-tune and improve results. Customer Journey Mapping Understand and align touchpoints to meet customer behaviour and intent. Cross-Channel Consistency Ensure unified messaging, branding, and tone across all platforms. Real-Time Personalisation Deliver content and offers tailored to user behaviour and preferences. What is involved? Campaign Integration: Creating seamless, integrated marketing campaigns across multiple channels. Customer Journey Mapping: Aligning touch points with user behaviour. Cross-Channel Consistency: Ensuring unified messaging and branding. Personalisation: Delivering tailored experiences based on user data. Automation: Using platforms to sync campaigns (e.g., email triggered by website visits). Get Started with Omni Channel Marketing Omnichannel strategies increase customer retention by 91% compared to single-channel approaches. Our goal is to provide a cohesive customer experience that drives engagement and conversions across all touch points. Get in Touch
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Media Planning & Buying Media Planning & Buying is where strategy meets execution, ensuring a brand’s ads land in front of the right eyes without breaking the bank. It’s a high-stakes puzzle: we decode audience behaviours, juggle budgets, and navigate a dizzying array of channels. From there, we map out a media mix, balancing reach broad platforms with precision niche sites. Buying involves securing these placements, often through real-time bidding on programmatic platforms, where our team optimises bids to stretch dollars further. Advertiser Sign Up Media Planning & Buying involves strategically selecting and purchasing advertising space across channels to maximise campaign reach, engagement, and ROI. It combines data-driven audience analysis, channel selection, and budget allocation to deliver ads to the right people at the right time. This service is critical due to the dominance of programmatic advertising and the need for omnichannel strategies that balance global scalability with local relevance. Features & Benefits Omnichannel Execution Reach users across web, TV, social, and more with unified strategy. Programmatic Advantage Use real-time bidding to optimise spend and ad placement. Data-Led Planning Leverage analytics for smarter media buying decisions. Cost-Efficient Campaigns Stretch every ad dollar with strategic budget management. Full-Funnel Visibility Track results from impression to conversion in real time. Creative Cohesion Align messaging and visuals across platforms for consistent brand presence. What is involved? Audience Research: Analysing demographics and behaviours using tools or first-party data. Channel Selection: Choosing media based on audience and goals. Creative Alignment: Ensuring ad formats suit media. Budget Allocation: Distributing funds efficiently. Negotiation and Buying: Securing placements at competitive rates. Maximise Reach: Deliver ads to the broadest relevant audience within budget. Optimise ROI: Achieve high ROAS through precise targeting. Performance Tracking: Monitoring impressions, CTR, and ROI for real-time adjustments. Get Started with Media Planning & Buying Strategically selecting and purchasing ad space across channels to optimise campaign reach and ROI. Get in Touch
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Influencer Marketing Influencer marketing taps into the trust creators have built with their audiences, making it a powerful way to amplify a brand. We identify influencers mega (1M+ followers), macro (100k–1M), micro (10k–100k), or nano (<10k) whose followers align with the brand’s target market. We negotiate partnerships, coordinate content, and ensure authenticity to avoid “ad fatigue.” At Dalma Media, we harness the power of influence to drive meaningful engagement. Whether it’s a YouTube creator, Instagram trendsetter, or TikTok storyteller, we carefully match influencers to your brand based on audience relevance, content style, and engagement quality—not just follower counts. Get in Touch Our campaigns span the full influencer spectrum: from mega influencers who offer broad reach, to nano influencers who deliver hyper-engaged niche audiences. We handle the entire process—outreach, contract negotiation, content coordination, approvals, and performance tracking. Authenticity is key. We work closely with creators to craft content that resonates with their audience while staying true to your brand. This keeps campaigns from feeling forced or overly promotional, increasing trust and effectiveness. Performance is tracked using affiliate links, custom promo codes, and engagement metrics. We also vet influencers rigorously to ensure real, active followers and avoid inflated vanity metrics. Done right, influencer marketing is the modern word-of-mouth—subtle, trusted, and incredibly persuasive. It’s about building credibility and reaching new audiences where they already spend time. Features & Benefits Targeted Reach Partner with influencers whose audience aligns with your ideal customer profile. Authentic Promotion Content that feels natural, maintaining trust and engagement. Full Campaign Management From outreach to content coordination and approvals—we handle it all. Scalable Influence Work with mega, macro, micro, or nano influencers based on campaign goals. Performance Tracking Track clicks, conversions, and ROI via affiliate links or promo codes. Audience Trust & Credibility Leverage influencer relationships to boost brand reputation and awareness. What is involved? Influencer Partnerships: Collaborating with influencers to promote products or services. Influencer Selection: Identifying creators with aligned audiences and high engagement. Campaign Management: Coordinating content creation, approvals, and performance tracking. Authenticity: Ensuring promotions feel genuine to maintain trust. Contracts: Negotiating terms, including deliverables and compensation. Get Started with Influencer Marketing Our goal is to leverage influencer trust to reach new audiences, boost brand credibility, and drive sales. Get in Touch
Learn MoreDiversity, Equity, And Inclusion (DEI) DEI Consulting involves advising businesses on creating marketing campaigns, workplace practices, and brand strategies that prioritise diversity, equity, and inclusion. We assess client campaigns, content, and operations to ensure they resonate with diverse audiences (e.g., across race, gender, age, ability, and culture) and comply with accessibility standards. Get in Touch The service includes auditing existing materials, developing inclusive strategies, training teams, and embedding DEI principles across all marketing efforts. Unlike standalone accessibility or inclusive marketing, DEI Consulting takes a holistic approach, aligning marketing with broader organisational values to foster authentic representation and equitable engagement. Features & Benefits Bias-Free Messaging Avoid exclusionary language and visual stereotypes. Audience Expansion Reach broader and more engaged demographics. Team Empowerment Provide internal DEI training to foster long-term cultural competency. Inclusive Branding Build authentic campaigns that resonate with diverse communities. Accessibility-First Design Ensure digital compliance with global accessibility standards. Organisational Alignment Integrate DEI into core values and communications. What is involved? DEI Audits: Reviewing campaigns, content, and digital assets for representation and accessibility compliance. Inclusive Strategy Development: Crafting campaigns that reflect diverse identities and experiences. Accessibility Compliance: Ensuring websites, videos, and ads are usable for people with disabilities. Cultural Sensitivity Training: Educating client teams on DEI best practices. Metrics & Reporting: Measuring DEI impact through engagement and accessibility benchmarks. Get Started with DEI Our goal is to foster inclusive, accessible marketing that broadens audience reach, builds brand loyalty, and aligns with ethical and regulatory standards. Get in Touch
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