Media Planning & Buying
Media Planning & Buying is where strategy meets execution, ensuring a brand’s ads land in front of the right eyes without breaking the bank. It’s a high-stakes puzzle: we decode audience behaviours, juggle budgets, and navigate a dizzying array of channels. From there, we map out a media mix, balancing reach broad platforms with precision niche sites. Buying involves securing these placements, often through real-time bidding on programmatic platforms, where our team optimises bids to stretch dollars further.
Media Planning & Buying involves strategically selecting and purchasing advertising space across channels to maximise campaign reach, engagement, and ROI. It combines data-driven audience analysis, channel selection, and budget allocation to deliver ads to the right people at the right time. This service is critical due to the dominance of programmatic advertising and the need for omnichannel strategies that balance global scalability with local relevance.
Features & Benefits
Omnichannel Execution
Reach users across web, TV, social, and more with unified strategy.
Programmatic Advantage
Use real-time bidding to optimise spend and ad placement.
Data-Led Planning
Leverage analytics for smarter media buying decisions.
Cost-Efficient Campaigns
Stretch every ad dollar with strategic budget management.
Full-Funnel Visibility
Track results from impression to conversion in real time.
Creative Cohesion
Align messaging and visuals across platforms for consistent brand presence.
What is involved?
- Audience Research: Analysing demographics and behaviours using tools or first-party data.
- Channel Selection: Choosing media based on audience and goals.
- Creative Alignment: Ensuring ad formats suit media.
- Budget Allocation: Distributing funds efficiently.
- Negotiation and Buying: Securing placements at competitive rates.
- Maximise Reach: Deliver ads to the broadest relevant audience within budget.
- Optimise ROI: Achieve high ROAS through precise targeting.
- Performance Tracking: Monitoring impressions, CTR, and ROI for real-time adjustments.
Get Started with Media Planning & Buying
Strategically selecting and purchasing ad space across channels to optimise campaign reach and ROI.