Omni Channel Marketing
Omnichannel marketing creates a seamless customer experience across every touchpoint—web, app, email, social, in-store, even chatbots.
We map customer journeys, identifying key moments (e.g., browsing, purchase, post-sale support) and ensuring consistent messaging and branding.
We integrate channels using CRMs or automation platforms, so a user who browses a product on a website might get a follow-up email or retargeted ad.
At Dalma Media, we specialise in building fluid, consistent brand experiences across all customer touchpoints. Omnichannel marketing isn’t just about being present everywhere—it’s about making those touchpoints feel connected, intelligent, and purposeful.
We begin by mapping customer journeys—tracking how users move between discovery, engagement, purchase, and post-sale support. This helps us identify opportunities to reinforce messaging, reduce friction, and personalise interactions at every stage. Whether someone is browsing your site on mobile, engaging with a social ad, receiving an email, or walking into a store, the experience should feel unified. We use CRM systems and marketing automation tools to orchestrate these moments, enabling real-time responsiveness—for example, triggering abandoned cart emails or personalised product recommendations.
Data is key. We personalise communications based on customer behaviours, preferences, and past purchases, while also incorporating zero-party data (information users choose to share) like quiz results or profile inputs. This is especially important as privacy standards move away from third-party cookies. Analytics provide insight into how each channel performs individually and as part of the larger ecosystem. We constantly test, measure, and adjust to keep the experience optimised.
The benefit? A brand experience that “just works”—feeling natural, intuitive, and aligned across devices and platforms. With 73% of consumers switching devices mid-purchase, this isn’t optional—it’s expected. Omnichannel strategy is what makes that experience seamless.
Features & Benefits
Integrated Automation
Use CRMs and marketing tools to trigger campaigns across platforms.
Zero-Party Data Utilisation
Leverage customer-shared data for privacy-compliant personalisation.
Analytics & Optimisation
Track performance across channels to fine-tune and improve results.
Customer Journey Mapping
Understand and align touchpoints to meet customer behaviour and intent.
Cross-Channel Consistency
Ensure unified messaging, branding, and tone across all platforms.
Real-Time Personalisation
Deliver content and offers tailored to user behaviour and preferences.
What is involved?
- Campaign Integration: Creating seamless, integrated marketing campaigns across multiple channels.
- Customer Journey Mapping: Aligning touch points with user behaviour.
- Cross-Channel Consistency: Ensuring unified messaging and branding.
- Personalisation: Delivering tailored experiences based on user data.
- Automation: Using platforms to sync campaigns (e.g., email triggered by website visits).
Get Started with Omni Channel Marketing
Omnichannel strategies increase customer retention by 91% compared to single-channel approaches. Our goal is to provide a cohesive customer experience that drives engagement and conversions across all touch points.