Diversity, Equity, And Inclusion (DEI)
DEI Consulting involves advising businesses on creating marketing campaigns, workplace practices, and brand strategies that prioritise diversity, equity, and inclusion. We assess client campaigns, content, and operations to ensure they resonate with diverse audiences (e.g., across race, gender, age, ability, and culture) and comply with accessibility standards.
The service includes auditing existing materials, developing inclusive strategies, training teams, and embedding DEI principles across all marketing efforts. Unlike standalone accessibility or inclusive marketing, DEI Consulting takes a holistic approach, aligning marketing with broader organisational values to foster authentic representation and equitable engagement.
Features & Benefits
Bias-Free Messaging
Avoid exclusionary language and visual stereotypes.
Audience Expansion
Reach broader and more engaged demographics.
Team Empowerment
Provide internal DEI training to foster long-term cultural competency.
Inclusive Branding
Build authentic campaigns that resonate with diverse communities.
Accessibility-First Design
Ensure digital compliance with global accessibility standards.
Organisational Alignment
Integrate DEI into core values and communications.
What is involved?
- DEI Audits: Reviewing campaigns, content, and digital assets for representation and accessibility compliance.
- Inclusive Strategy Development: Crafting campaigns that reflect diverse identities and experiences.
- Accessibility Compliance: Ensuring websites, videos, and ads are usable for people with disabilities.
- Cultural Sensitivity Training: Educating client teams on DEI best practices.
- Metrics & Reporting: Measuring DEI impact through engagement and accessibility benchmarks.
Get Started with DEI
Our goal is to foster inclusive, accessible marketing that broadens audience reach, builds brand loyalty, and aligns with ethical and regulatory standards.