Conversion Rate Optimization (CRO)
CRO is the art and science of turning website visitors into customers, squeezing more value from existing traffic. We analyse user behaviour using heat maps, session recordings, or surveys to identify friction points—like a confusing checkout process or weak CTAs. A/B testing is core, comparing page versions to find winners.
At Dalma Media, we turn clicks into conversions through strategic, data-driven optimisation. CRO isn’t about driving more traffic—it’s about making the most of the traffic you already have. We start by analysing how users interact with your site using tools like heat maps, scroll tracking, and session replays to uncover where they get stuck or drop off.
We pair quantitative data with qualitative insights from surveys and user feedback to understand not just what users do, but why they do it. Whether it’s a confusing form, unclear CTA, or slow load time, we identify the friction points standing between your users and your goals. Through A/B testing, we pit different versions of pages, headlines, images, and layouts against each other to find top performers. But we go beyond simple tweaks—we streamline entire funnels, from landing page to checkout, ensuring every step is optimised.
Personalisation is a key CRO lever. We tailor experiences based on location, behavior, or device—for example, showing product suggestions based on past interactions or weather-based content based on a user’s climate. Our AI tools predict optimal designs, while dynamic content personalisation allows real-time adjustments. We also ensure all optimisation is inclusive, with a focus on accessibility so no user is left behind.
The power of CRO is in its compounding effect. A 1% increase in conversions can lead to substantial revenue gains, especially on high-traffic platforms. It’s an ongoing process of testing, learning, and refining.
Features & Benefits
A/B Testing Framework
Experiment with headlines, CTAs, layouts, and more to find what converts best.
User-Centric Analysis
Heat maps, session recordings, and surveys reveal where users drop off and why.
Funnel Streamlining
Simplify the path to purchase or sign-up to reduce friction and abandonment.
Dynamic Personalisation
Adapt content in real time based on location, behavior, or preferences.
Machine Learning Insights
Predict optimal page designs and user flows using AI-driven tools.
Accessibility Focus
Ensure all users—including those with disabilities—can convert easily.
What is involved?
- CRO Execution: Improving websites or landing pages to increase the percentage of visitors who take desired actions (e.g., purchases, sign-ups).
- A/B Testing: Comparing page versions to identify top performers.
- User Behaviour Analysis: Using heat maps, session recordings, or surveys to understand user interactions.
- Funnel Optimisation: Streamlining checkout, forms, or CTAs.
- Personalisation: Tailoring content to user segments (e.g., location, behaviour).
Get Started with CRO
A 1% increase in conversion rate can significantly boost revenue. Our goal is to boost conversions without increasing traffic, maximising campaign efficiency.