Accessibility & Inclusive Marketing
Accessibility and inclusive marketing ensure campaigns reach and resonate with everyone, regardless of ability, identity, or background. Accessibility focuses on compliance with standards, making websites navigable for users with disabilities—think screen reader compatibility, alt text for images, or keyboard-friendly designs. Inclusive marketing goes broader, representing diverse races, genders, ages, and cultures in campaigns while avoiding stereotypes.
At Dalma Media, we believe great marketing should include everyone. Accessibility and inclusivity aren’t just checkboxes—they’re essential strategies for expanding reach, fostering loyalty, and building a brand that truly reflects the world we live in.
Accessibility starts with the fundamentals: making digital experiences usable by everyone, including people with disabilities. We ensure compliance with WCAG standards, incorporating alt text for images, keyboard navigation, screen reader compatibility, sufficient colour contrast, and other best practices to make your content fully navigable.
But we don’t stop at technical compliance. Inclusive marketing takes a human-centred approach—showcasing diversity across race, gender identity, age, ability, and more. We cast diverse talent, test messaging for cultural sensitivity, and design with intention to avoid stereotypes or tokenism. Content formats matter too. We create videos with captions, audio descriptions, or transcripts. We also develop accessible collateral such as braille materials or readable PDFs, helping brands reach more people across different abilities and needs.
The payoff is real. Around 15% of the global population lives with a disability, and consumers today actively support brands that reflect their values. Inclusive campaigns drive deeper emotional connections and long-term loyalty. We guide brands through the nuances of representation—making sure it’s authentic, aligned with brand identity, and legally compliant. With the right strategy, inclusivity becomes a powerful differentiator that builds both reputation and revenue.
Features & Benefits
Website Accessibility
Ensure websites comply with WCAG standards and are navigable for all users.
Inclusive Representation
Feature diverse people and stories that reflect real-world demographics.
Accessible Content Formats
Provide captions, alt text, transcripts, and braille formats to increase usability.
Cultural Sensitivity Testing
Review messaging for relevance, respect, and emotional resonance.
Improved Legal Compliance
Reduce risk by meeting accessibility laws and inclusion standards.
Broader Audience Reach
Connect with often-overlooked demographics and drive inclusive brand loyalty.
What is involved?
- Website Accessibility: Adhering to WCAG standards (e.g., alt text, keyboard navigation).
- Inclusive Content: Representing diverse races, genders, ages, and abilities in campaigns.
- Accessible Formats: Offering captions, audio descriptions, or braille for content.
- Cultural Sensitivity: Avoiding stereotypes and ensuring messaging resonates universally.
Get Started with Accessibility & Inclusive Marketing
Our goal is to reach broader audiences, comply with regulations, and build an inclusive brand image.