Reputation Marketing
Reputation management is about shaping how the world sees a brand, especially in the unforgiving digital age. We monitor online chatter—reviews, social mentions, news—using our tools to catch sentiment shifts early. We also encourage positive reviews on platforms like Google, respond to negative feedback with professionalism, and promote favorable content to bury bad press.
At Dalma Media, we understand that reputation is everything. A single review, tweet, or article can influence public perception in seconds. That’s why we take a comprehensive, proactive approach to reputation management—balancing real-time responses with long-term image building.
We use advanced monitoring tools to track what’s being said about your brand across reviews, social media, forums, and news sites. This allows us to detect sentiment trends and respond before they snowball into crises. When issues arise, we engage with professionalism—responding to negative reviews or social comments in a way that protects your brand’s integrity while showing responsiveness and care. Simultaneously, we encourage satisfied customers to leave positive reviews, improving your overall rating on platforms like Google and Trustpilot.
For more serious PR challenges, we execute crisis management strategies that are swift, transparent, and aligned with your brand voice. But we don’t just react—we build long-term buffers through thought leadership content, corporate social responsibility (CSR) initiatives, and strategic SEO to promote positive stories and push down negative results. We’re also tuned into the new frontiers of reputation—emerging platforms, niche communities, and shifting cultural narratives. By staying vigilant and strategic, we help brands remain resilient and trusted in a world where perception can change in an instant.
Features & Benefits
Real-Time Monitoring
Track brand mentions across social media, reviews, blogs, and news in real time.
Positive Review Generation
Encourage satisfied customers to leave glowing feedback across key platforms.
Strategic Crisis Response
Handle negative press or PR issues swiftly and professionally.
Search Result Management
Promote favorable content to push down negative search results.
Sentiment Analysis
Identify trends in public opinion before they impact your reputation.
Long-Term Image Building
Leverage thought leadership and CSR campaigns to reinforce trust and authority.
What is involved?
- Perception Management: Monitoring and shaping a brand’s public perception online and offline.
- Review Management: Encouraging positive reviews and addressing negative ones on platforms.
- Crisis Management: Responding to PR issues or negative publicity with strategic communication.
- Online Monitoring: Tracking brand mentions across social media, forums, and news.
- Content Strategy: Promoting positive stories to bury negative search results.
Get Started with Reputation Marketing
Our goal is to build and maintain a positive brand image to foster trust and loyalty.