Search Engine Optimization (SEO)
SEO is the long game of digital visibility, helping websites climb search engine rankings without paying for ads. We tackle it holistically: keyword research uncovers terms users search, from broad (“shoes”) to long-tail (“best running shoes for flat feet”). On-page SEO optimises content, meta descriptions, and images, while off-page builds authority through backlinks from reputable sites.
At Dalma Media, we turn clicks into conversions through strategic, data-driven optimisation. CRO isn’t about driving more traffic—it’s about making the most of the traffic you already have. We start by analysing how users interact with your site using tools like heat maps, scroll tracking, and session replays to uncover where they get stuck or drop off.
Technical SEO ensures sites are fast, mobile-friendly, and crawlable, addressing issues like broken links or duplicate content. Local SEO is vital for brick-and-mortar businesses. We optimise for conversational queries (“Where’s a gym near me?”) and focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to rank higher. Organic traffic is free and sustainable—but it requires patience and technical finesse, making agency expertise critical.
Features & Benefits
Improved Site Performance
Faster, mobile-optimised sites enhance rankings and user satisfaction.
Trust & Authority Building
Establish credibility through quality backlinks and E-E-A-T principles.
Actionable Insights
Monitor rankings, crawl errors, and traffic patterns to guide strategy.
Holistic Strategy
Blend on-page, off-page, technical, and local SEO for a full-spectrum approach.
Sustainable Traffic Growth
Generate lasting organic traffic without the cost of paid ads.
Enhanced Local Visibility
Attract nearby customers with optimised local listings and content.
What is involved?
- Keyword Research: Identifying high-traffic, low-competition keywords relevant to the business.
- On-Page SEO: Optimising content, meta tags, headers, URLs, and images for target keywords.
- Off-Page SEO: Building authoritative backlinks from reputable sites and managing online profiles.
- Technical SEO: Improving site speed, mobile-friendliness, crawlability, and security.
- Local SEO: Targeting location-based searches (e.g., “coffee shop near me”) with localised content and listings.
Get Started with SEO
Our goal is to drive organic traffic, improve search rankings, and increase brand visibility without relying on paid ads.