Analytics & Reporting
Analytics is the backbone of data-driven marketing, turning raw numbers into actionable insights.
We collect and analyse data from campaigns—traffic, conversions, bounce rates, ROI—using our tools that go beyond surface metrics, diving into user behaviour and attribution.
Reporting transforms this data into clear dashboards or presentations, helping clients understand performance.
At Dalma Media, we believe that every great campaign begins—and ends—with data. We track performance across all marketing channels, capturing metrics like click-through rates, conversion rates, ROI, and bounce rates to evaluate success. But we don’t stop at surface-level numbers. Our tools uncover deeper insights into user journeys, attribution paths, and behavioral trends.
Through customised dashboards and reports, we translate complex data into digestible formats that empower clients to make informed decisions. Whether it’s identifying the source of a lead or spotting patterns in buying behavior, our reports deliver clarity and confidence.
More than just reporting, analytics fuels optimisation. We use findings to refine ad targeting, shift budgets, and improve underperforming content. Real-time tracking allows us to react quickly, and predictive analytics helps us stay ahead—spotting seasonal spikes, demand shifts, or emerging audience behaviors.
Cross-channel attribution is a key focus. We connect the dots from first interaction to final conversion—whether a customer saw a TikTok ad and later converted via email. By accurately attributing value to every touchpoint, we maximise both performance and transparency.
Features & Benefits
Real-Time Tracking
Monitor campaign performance instantly across platforms and touchpoints.
Actionable Dashboards
Clear, client-friendly reports that translate data into decisions.
Campaign Optimisation
Refine ads, targeting, and spend based on real-world performance.
Predictive Analytics
Forecast future trends and consumer behaviors to stay ahead of the curve.
Cross-Channel Attribution
Track user journeys across channels for accurate performance credit.
Data-Driven Decisions
Focus on impactful KPIs like cost-per-lead and ROI, not vanity metrics.
What is involved?
- Performance Measurement: Measuring and analysing marketing campaign performance to optimise strategies.
- Data Collection: Tracking metrics like traffic, conversions, bounce rates, and ROI.
- Reporting: Creating client-friendly dashboards or detailed reports.
- Optimisation: Using insights to refine campaigns.
- Predictive Analytics: Forecasting trends or outcomes.
Get Started with Analytics & Reporting
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